WHY BUSINESSES KEEP CHOOSING DEROTTO

"Dogs are not our whole life, but they make our lives whole." - Roger Caras

Before we dive into our February update, a quick note close to our hearts:At DEROTTO, we love dogs 🐾

Each year, we allocate a portion of every financing transaction toward a charitable donation to Paws It Forward. In 2025, thanks to you, DEROTTO donated $4,325 to support their incredible work. Learn more about them here: https://pawsitforward.org/home/

Why Reviews Matter to Us

DEROTTO now has a combined 108 reviews across Google and the Better Business Bureau. Reviews are one of the most important ways to build trust, and we began actively incorporating them into our business just over three years ago.

We’re incredibly grateful to our loyal clients for taking the time to share their experiences. Over our 20+ year history, we’ve worked with thousands of businesses — and we’re excited to keep supporting entrepreneurs like you.

Of course, asking for reviews means opening the door to criticism. As you’ll see on Google, DEROTTO has two 1-star reviews. As business owners ourselves, we understand you can’t please everyone — and there are always two sides to every story.

Interestingly, both reviews center around our consistent follow-up. While not everyone appreciates frequent communication, we see it as our superpower. In the financing world, proactive updates matter. We’re always a call, email, or text away — and we usually respond within minutes.

So the real question is:

Would you rather that… or a bank that takes 5–10 business days to respond?

Why Use DEROTTO?

We get this question all the time — and it’s a fair one.

Are you tired of:

• Speaking to someone new every time you call your lender?

• Sitting on hold?

• Talking to automated systems?

• Explaining your business over and over again?

  
  

Too often, business owners are reduced to a file number passed between cubicles. Some institutions have even normalized poor service under the mindset of “no expectations, no disappointments.”

At DEROTTO, we believe that’s unacceptable.

We’re a two-person team who pride ourselves on real service:

• If we miss your call, we return it within 24 hours — usually within 30 minutes

• You deal with the same people, every time

• We treat your business like it matters — because it does

  
  

You’re not a file number. You’re a business owner with real goals, real risk, and real timelines.

Technology Should Improve Service — Not Replace It

While the world becomes more automated, we believe great technology should free up time to provide better service, not less.

At DEROTTO, when you reach out — by phone, text, or email — we’re there. Our cell numbers are listed at the bottom of this newsletter, and yes, you can reach us anytime.

We’re addicted to communication and follow-up. Let us show you what a breath of fresh air feels like.

Why Not Just Go to the Bank?

Another great question — and here’s why many businesses choose DEROTTO:

1. Keeps your existing lender honest

2. If it saves you money, what do you have to lose?

   We regularly compete head-to-head with banks and surprise clients with better options.

3. Time is money

   While you speak to one bank, DEROTTO presents your application to 5–10 lenders.

4. Speed matters

   Depending on complexity, approvals are often returned within 24 hours.

5. Diversification matters

   Don’t keep all your borrowing eggs in one basket — no lender has a monopoly on capital.

6. 
   

We’re not saying don’t talk to your bank. We’re just saying — why not give us a shot?

One Last Myth to Clear Up

Some people assume DEROTTO only works with:

• High-rate financing

• Poor credit

• Weak financials

• 
  

That couldn’t be further from the truth.

We work with:

• Start-ups to well-established businesses

• New and used equipment

• Strong credit to challenged credit

• Banks, credit unions, and private lenders

  
  

We’ve spent years building a lender network that allows us to structure financing for almost any situation that comes across our desk.

We look forward to the opportunity to work together — and to show you what real service looks like.

Darryl & Jayce

DEROTTO Leasing